Attention plant-based professionals over 30
Lose 10–20 lbs. of fat while building muscle in just 12 weeks, without crash diets or spending hours in the gym
Whether you're already plant-based or just starting out, we'll show you exactly what to eat.
The Game Changers
You Are What You Eat
Muscle & Fitness
On Purposewith Jay Shetty
Talks at Google
Impaulsive
Heal Thyself
Real clients
Same effort. Different results.
−8.3 lb fat, +1.5 lb muscle in 8 weeks
Leaner and stronger in 8 weeks
+7 lb muscle, −7 lb fat
30+ lb lost, post-menopause
Results from real clients who followed the program consistently. Individual results vary and are not typical.
Here's what we'll do in your first 6 months, and beyond:
This is not a cookie-cutter program. This is a lifestyle upgrade. Most clients see change within the first few weeks, but our goal is a lifestyle that keeps you healthy and fit without feeling restricted. We do this in three phases:
🧭Month 1 · Map
Before we change anything, we find out what's really going on.
Most plant-based eaters we work with aren't living on junk food. They're guessing. Calories drift up on "healthy" food, protein swings from day to day, and training has no plan behind it.
Guessing gets you guess-shaped results.
Does this sound like you?
- You eat clean and train hard, but the scale hasn't moved in months
- You're not sure how much protein you need on plants, so you guess
- Your workday decides when, or if, you eat lunch
- Every plan you've tried was built for someone with free time
So first, we map it. On your 1:1 onboarding call we go through your schedule, training history, the food you actually like and any bloodwork. Your coach sets your calories first, then protein, and builds training around the hours you really have. It all lives in the app, with 500+ plant-based recipes.
You'll know this step is done when you open the app and know exactly what to eat and what to train today.
🔁Months 2–3 · Modify
This is where your body starts changing.
Every week you check in: your weight, photos, and how training and food really went. Your coach adjusts the plan from what actually happened, not what was supposed to happen.
A stall gets fixed that week, not three months later.
Does this sound like you?
- You start strong on Monday and fall off by Thursday
- Work trips and dinners out wreck your week
- You lose a few pounds, then stall
- You're not sure your form is right
You'll know it's working when the scale and the mirror start moving together, week after week.
🔒Month 4 and beyond · Master
Then we lock it in, so it lasts.
Losing weight is the easy part to sell. Keeping it off is what matters. So from month 4 on, we make the plan yours: we loosen the tracking step by step, build the routine you'll keep, and keep raising the bar for as long as you're with us.
Does this sound like you?
- You've lost weight before and it came back
- You don't want to track food forever
- You worry about what happens when coaching ends
- Ordering what you actually want at a work dinner
- Clothes that fit the way you want them to
- Energy that lasts through the workday and the gym
Most programs stop at the weight loss. We don't.
Your team
Two people on your plan, every week.
Every plan follows the system Nimai built. Your coach is trained in it directly, and Nimai reviews cases himself. That's two people looking at your plan at all times, on purpose.
500+ recipes in your app
Vegan food you'll actually want to eat, without hours in the kitchen.
What your support looks like
You're not waiting weeks for answers. You're not guessing. You're not doing this alone.
🛡️Results Guarantee
Do the work and miss your goal? We keep coaching you free for up to 2 more months, until you hit it.
"Do the work" means every check-in, nutrition within 10%, 90% of workouts logged and your calls attended. It extends coaching, it isn't a refund. Full terms in your coaching agreement.
Why most people stay stuck
Before working with us, most of our clients were doing some version of the same thing:
- Copying a bodybuilder's meal plan that doesn't fit a desk job
- Cutting calories hard all week, then rebounding at the weekend
- Training hard with no plan for progress
- Getting conflicting advice about protein on plants, and quitting
Not because they lack discipline. Because they were doing it alone.
This program removes the guesswork. You get a clear plan, expert eyes on it every week, and changes the moment something stalls.
How to get started
Apply below. It takes about 60 seconds.