Attention plant-based professionals over 30
Lose 10–20 lbs. of fat while building muscle, without sacrificing your schedule, favorite foods, or values
Whether you're already plant-based or just starting out, we'll show you exactly what to eat.
The Game Changers
You Are What You Eat
Muscle & Fitness
On Purposewith Jay Shetty
Talks at Google
Impaulsive
Heal Thyself
Client results
Every one of them did it 100% plant-based
−8.3 lb fat, +1.5 lb muscle in 8 weeks
Leaner and stronger in 8 weeks
+7 lb muscle, −7 lb fat
30+ lb lost, post-menopause
Results from real clients who followed the program consistently. Individual results vary. Clients with fat-loss goals typically lose about 0.5–1 lb per week.
Here's what we'll do in your first 6 months, and beyond:
This is not a cookie-cutter program. This is a lifestyle upgrade. Most clients see change within the first few weeks, but our goal is a lifestyle that keeps you healthy and fit without feeling restricted. We do this in three phases:
Map
Map out where you are, where you want to go, and then design your custom blueprint.
Why most people fail
- Unclear how to eat plant-based for their goals
- Generic AI plan that's overwhelming and abandoned
- Trying to do it on their own (again), with no accountability
- Changing too many variables at once
- Relying on willpower instead of changing their environment and beliefs
- Emotional eating, coping, and inconsistent behaviors
- Losing confidence when people who don't eat plant-based question their choices
What we offer
- Customized meal plan with simple and quick plant-based meals
- One simple plan built around your life, not a template
- Daily text support and weekly check-ins with your coach
- Understand what changes to make for the biggest results
- Shift your external and internal environment so the healthy choice becomes the easy one
- Simple mindfulness tools to stop reactive eating and stay consistent
- Plant-based coaches with years of experience
Modify
Adjust from your data and feedback, every week.
Why most people fail
- Easing off after quick early results, until old habits creep back in
- Switching plans too often, before anything can work
- Cutting too many calories and losing muscle, not fat
- All-or-nothing mentality that derails progress after a bad day or vacation
- Quitting when the scale stalls
What we offer
- Weekly check-ins that keep your momentum after the first wins
- Proven strategy that's helped thousands of clients
- Calories adjusted as your body changes, so you lose fat and keep your muscle
- A system that incorporates flexibility and freedom
- Progress tracked beyond the scale: photos, measurements and strength
Master
From trying to get it right, to not getting it wrong.
Why most people fail
- Fail to shift their identity, beliefs, and relationship with fitness
- Abandoning their habits after they hit their goal
- Experiencing burnout after following strict programming
- No process to set and chase new goals
- Never learning to do it without a coach or a plan
What we offer
- Coaching on identity and beliefs, so healthy habits feel effortless
- Establish maintenance habits that keep your results for good
- A lifestyle that keeps you lean and healthy year-round with intuitive eating
- A simple process to set, track and hit new goals
- Empowers you with the skills and knowledge to do it by yourself
Meet your coaches
Nimai Delgado
Head coach · IFBB Pro · Certified in Plant-Based Nutrition- The world's first IFBB Pro bodybuilder born and raised plant-based
- Featured twice on Netflix: The Game Changers and You Are What You Eat
- The first vegan on the cover of Muscle & Fitness
- Former personal trainer to seven-time F1 champion Lewis Hamilton and to Jay Shetty
- 20,000+ client transformations since 2018
Kiley Williams
Your 1:1 coach · Certified Personal Trainer & Women's Health Coach- Over a decade coaching clients through every phase of life
- ACE Certified Personal Trainer, Health Coach and Fitness Nutrition Specialist
- Certified in plant-based nutrition
- Pre & postnatal, menopause and cycle-syncing specialist
- Former Division I and professional soccer player, and a mom of two
500+ recipes in your app
Vegan food you'll actually want to eat, without hours in the kitchen.
What your support looks like
More client results
Different ages, starting points and goals. All plant-based.
Results from real clients who followed the program consistently. Individual results vary. Clients with fat-loss goals typically lose about 0.5–1 lb per week.